Horror icons Ghost Face, Jason Voorhees, Pinhead and Billy the Puppet are getting fashion-doll makeovers as toy maker JAKKS Pacific prepares to launch its new Doll Haus of Dread collection. The range features 11-inch collectable dolls inspired by characters from Scream, Friday the 13th, Hellraiser and Saw, complete with distinctive outfits, signature accessories and nine points of articulation. Two versions of Ghost Face will be available, including a limited-edition doll with an embellished mask sold exclusively online. According to a JAKKS Pacific press release, each doll will retail for $39.97 and launch exclusively at Walmart and Walmart.com in autumn 2026.
How is Ghost Face getting a fashion-doll makeover
The collection includes two versions of Ghost Face, the masked killer from the Scream franchise. One doll features the character’s familiar hooded silhouette, while a limited-edition version will be available exclusively through Walmart. The special edition features a mask decorated with embellishments, offering a different look from the classic design.The release describes the dolls as combining franchise-inspired clothing with carefully designed accessories. Both versions draw on Ghost Face’s established appearance in the horror films, while the limited-edition figure introduces a more elaborate mask. The collection is intended for horror enthusiasts and collectors interested in entertainment-inspired fashion dolls.
How is Jason Voorhees getting a fashion-doll makeover
Jason Voorhees, the central figure associated with the Friday the 13th horror franchise and the Jason Universe brand, is also part of the debut collection. His doll takes inspiration from the slasher and summer camp themes associated with the character and comes with his signature hockey mask.The range reinterprets well-known horror characters through fashion and collectable design. The Jason figure follows the collection’s 11-inch format and includes nine points of articulation. Its outfit and accessories draw on the character’s established horror identity while presenting him as a fashion doll.
How are Pinhead and Billy the Puppet getting fashion makeovers
Pinhead, the character from the Hellraiser franchise, is presented in a Cenobite-inspired gown. The design brings the character’s horror background into the fashion-doll format, with the outfit forming a central part of the figure’s appearance. The doll is included alongside Ghost Face, Jason Voorhees and Billy the Puppet in the initial release.Billy the Puppet from Saw is dressed in a pinstripe tuxedo suit, reflecting the character’s recognisable formal appearance. The figure is part of the same 11-inch collection and features the articulated construction used across the range. The announcement highlights franchise-inspired fashions and signature accessories as key elements of the dolls.
What is the Doll Haus of Dread collection
Doll Haus of Dread is the first release in a broader Doll Haus initiative that JAKKS Pacific intends to develop into a collector-focused destination. According to the company, future collections will span fandom-related properties, entertainment exclusives and collaborations. The plans extend beyond individual products to include a wider range of offerings for collectors.The company also said it intends to develop the collector experience through direct-to-consumer exclusives, behind-the-scenes content and a growing presence at conventions and events. The initial horror collection will be available at Walmart stores and the Walmart website in autumn 2026.
How is JAKKS Pacific reimagining horror icons as fashion dolls
Dominick Lisi, senior vice-president of marketing at JAKKS Pacific, said the collection was created to reinterpret established horror characters while retaining connections to their original franchises.“With Doll Haus of Dread™, we’re reimagining some of horror’s most legendary figures as collectable works of art, blending authentic franchise storytelling with elevated fashion, sculptural detail, and artistic interpretation,” Lisi said in the announcement.He added that the dolls were intended to reflect the characters, films and cultural impact of the horror genre. The collection brings together licensed entertainment properties and fashion-doll styling, with the initial range focusing on four well-known horror figures and two versions of Ghost Face.JAKKS Pacific, headquartered in Santa Monica, California, designs, manufactures and markets toys and consumer products internationally. Its portfolio includes proprietary brands and products based on licensed entertainment properties. With Doll Haus of Dread, the company is introducing a new collector line built around horror characters, with further sub-collections planned as part of the broader Doll Haus concept.
